this kind of writing.., and have them put the finished product
together for you. Generally, the fees will run to $100 per page.
But this is an "incidental fee" indeed, if you come up with
something that has the potential of bringing in several thousand
dollars per year for the next ten years or so. Remember, once you
have it together and written, you just continue making copies of
your original and filling prepaid cash orders for as long as you
wish to stay in business.
You should also have advertising circulars, a catalog or a
"follow-up" offer for every order you get. Many people make the
mistake of "sending their whole store" in response to every
inquiry. When you receive an inquiry to your advertising, you
should have a prepared sales letter describing the item you're
advertising, and perhaps a circular listing in catalog style some
of the other products that tie in with the product of your sales
letter. This is known as the "Featured Selection Plus Alternates"
approach.
When you receive an order for the product you've been advertising
or featuring in your direct mail efforts, include one of your
product catalogs in the package with the customer's order. The
most effective practice is to include an advertising circular or
brochure of a leader item or special-of-the-month, and your
catalog. The main thing NOT to do is include more than a couple
of separate "featured selection" circulars. Keep your eyes on how
the big mail order houses do it, and duplicate their operating
plan within your own means.
The important point to remember here is to be sure to include
something different--something new--something your customer has
not seen or been offered a chance to buy--with each contact you
make with him. Once you've broken the ice and got him spending
money with you, continue showing him products of a related nature
that should stimulate his appetite for greater success. For sure,
he'll never be more in mood to buy from you than when he receives
something he has ordered. So every time you fill and send out an
order to a buyer, include an opportunity for him to buy even more
from you.
You can make a very comfortable income, but you'll never get rich
so long as you're having your orders dropshipped for you. Having
a connection with a prime source that will dropship orders for
you is one of the surest and best ways to "learn" the business of
selling by mail--but if you really want to make it big, you'll
use dropshipping sources for learning, and to back up your
primary product with follow-up offers.
If you don't have a primary product of your own, the next best
thing is to buy in quantity lots at wholesale prices. A word of
caution here, though: do not buy a quantity supply of anything
until you've seen a sample of the product and thoroughly tested
the saleability of that product.
Too often, the beginner is sold a quantity of a certain product
at so-called wholesale prices, only to find that after he had
spent his capital he either doesn't want to put forth the effort
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